This Thursday I am sharing some silk embroidered appliques that I bought on Ebay. They are quite vintage. I think at least some were cigarette premiums, early in the 20 th century. They were either inserted into a pack of cigarettes, or perhaps one saved labels and sent away for the appliques. Read all about these wonderful premiums in the article on fabrics.net, by Laurette Carroll. If you ever had little oriental carpets with fringe at either end for your dollhouse, you have seen one kind of tobacco premium. Ms. Carroll's article says that the embroidered ones were distributed in the European market.
There is a thriving trade in tobacco cards and textile premiums on ebay. Look under collectibles/tobacciana.